Who We Are
Veteran marketers who have treated "building your brand" as a serious job for over a decade.
10+ years of hands-on brand communication. Our roots: a TOP3 domestic big-data service provider (brand operations) and a central-bank-licensed enterprise credit rating agency (marketing & brand communication). No buzzwords, no trend-chasing - just one focus: marketing and branding that genuinely connect products with users.
Brand Consulting
- Macro industry environment analysis
- Brand analysis & diagnosis
- Product selling-point refinement
- Target user research
- Channel layout planning
- Marketing strategy design
- Competitor benchmarking
- Team training & enablement
Customer Scenario Operations
Content, user operations and e-commerce - three core modules, delivered end to end. Plans don't gather dust here; we finish what we start.
Our mission and vision is to help companies find their "second growth curve". Your next growth point is the whole reason we exist.
How Many of These Four Hit Home?
SME brand anxiety always comes down to these few. Don't panic - every one has a fix.
Great product, great reviews - nobody knows
Solid quality, loyal repeat buyers, but no brand behind it: tiny growth, no traffic, and no idea where to shout about it.
Brand diagnosis + selling-point extraction + channel planning - we translate "good product" into "good brand" first.
Let good products be seenYou know you need a brand - just not where to start
Positioning, visuals, story, distribution... you recognize every word, but put them together and you're lost: what comes first?
From industry analysis to positioning to an executable roadmap - one clear map, and you just follow it.
One roadmap, all the wayYou hired an ops team - still no splash
Money spent, people hired, but efforts stay scattered. Without a systematic playbook, a year of busywork adds up to zero.
Full-service planning sets the rhythm, the actions and the KPIs - and we train your team into a professional force while we're at it.
From guerrilla to regular armyYou crave TikTok & Xiaohongshu - but freeze when you start
You know the traffic is on social, but the posts won't come, the content flops, and after all the fuss both conversion and buzz are nowhere.
Quality posts, short videos and full-platform managed operations together: we make the content, we watch the engagement.
Buzz AND conversionPain points aren't scary. Carrying them into another year is.
What We Cover
Three modules - think it through, teach you, then nail it - all in one package.
Brand Consulting
- Macro policy & market environment research
- Brand status diagnosis & problem mapping
- Positioning optimization & value system building
- Core product selling-point extraction
- Precise target user persona breakdown
- Marketing channel layout planning
- Differentiated competitor benchmarking
Training
- Brand communication logic
- Cross-platform content operations skills
- Refined user operations methods
- E-commerce platform rules
- Marketing campaign planning & execution
- New media content production & distribution
- Competitor operations strategy breakdown
Operations Execution
Planning, copy, design, video, operations, e-commerce - six disciplines, delivered end to end.
Planning
Annual brand communication plans, seasonal & trending campaigns, product launches, acquisition & retention, e-commerce promos. Every plan spells out milestones, expected returns and execution details - no "we'll figure it out later".
Copywriting
Brand stories, slogans, advertorials, articles, short-video scripts, posters, detail pages, DM scripts - every scenario covered. Deeply tied to your product and customer scenarios, tuned to each platform. No polished fluff.
Design
Brand visuals, long-form graphics, campaign landing pages, product imagery, e-commerce pages, exhibition boards, social media assets - good-looking enough to notice, distinctive enough to remember.
Video
Scripting, on-site shooting, editing, subtitles and effects - the full pipeline. Brand films, product seeding, explainers, event highlights, trending shorts. Optimized for Douyin, Channels, Xiaohongshu and Bilibili.
Operations
Day-to-day, fine-grained operation of official accounts, Channels, Xiaohongshu and Douyin: content updates, comment engagement, fan care, sentiment monitoring, data-driven iteration, platform campaign enrollment. Nothing slips.
E-commerce
Store setup, listing optimization, detail-page design, promo enrollment, traffic & conversion, review management, data reviews - we run alongside you from store opening to order boom.
Client Cases
Data doesn't lie - and we don't let it brag either.
A Northern 4C Regional Airport (China)
Government service project · 2019-2022
Themed campaigns (culture & tourism / seasons / holidays) · design, video & article production · livestreams, inaugural flights, route-change events
Pet Industry Brand (deworming / nutrition / grooming)
Full-stack operations, all categories · 2026-now
Campaign planning · content production & publishing · user operations · e-commerce operations, across official accounts / Channels / Xiaohongshu / Douyin
Mt. Wutai Healing-Culture Boutique Hotel
Full brand service · 2026-now
Brand idea / story / logo / IP merchandise design · full content-platform buildout · pre-opening & grand-opening campaign execution
How We Work
11 steps internally, you only see 5 - we did the math.
Talk & Listen
Intent chat and needs mapping: we talk it through before we touch anything
Steps 01-02
Assess & Draft
Feasibility assessment, first proposal drafted
Steps 03-04
Quote & Sign
Quote, agreement on scope, contract signed - transparent pricing
Steps 05-07
Kick Off
Down payment settled, execution begins
Steps 08-09
Phase Delivery
Final payment on acceptance, phase one wrapped
Steps 10-11
Term：A 1-year engagement - we're in it for the long haul, no hit-and-run deals
Payment：50% down payment (paid per quarter), balance settled after acceptance
FAQ
The questions we get most before signing - answered up front.
Full-Service is bespoke: tailored to your stage and goals - more flexible, broader in scope, covering everything from strategic planning down. Marketing agents are goal-driven: you bring a clear marketing goal, and the agents assist execution around links, distribution and sharing - tactical by design. Underneath, both share one logic: the essence of branding, operations and marketing is always real experience-sharing and seeding by potential users and target audiences. In short: Full-Service runs the strategy, agents run the tactics - paired up, brand growth doesn't get lost.
Yes. Consulting, execution and training modules mix freely. Tell us your goals in the first consultation - we'll solve the combination problem (and the math) for you.
One year overall, covering pilot and full operation; 50% down (accounted quarterly), the balance after acceptance. The cost list is fully transparent - no surprise surcharges.
Every phase has explicit deliverables and acceptance criteria, and the final payment is only due after acceptance passes. Data reports update weekly. Problems are discussed with data, not feelings.
